Group project live brief, working with Stormbrands, brand the unbrandable.
Problem:
How to brand the unbrandable, phone that won't charge to skateboarders.
Insights:
There is not much use to a phone that doesn't charge, but it does have many useful elements and recyclable metals, parts such as the cameras, speakers and circuit boards can be used.
Skateboarders have a large tight-knit community and enjoy recording themselves and sharing videos of their tricks and falls.
Idea:
We have created a small camera product with a mount for video and a live streaming function to capture and share all the tricks and falls for the skateboarding community. Called Jiblens.
Also creating a live streaming and video sharing website for the community and customers of Jiblens to share how they are using their product.
Posters designed using Photoshop.
A platform for the audience to share and live stream content taken on their jiblens product.
A skateboarding magazine, articles and interviews with famous skateboarders.
A spread showcasing limited edition collab styles of the jiblens product.
Group project working with Marni Cohen, working together on strategy and creative idea.
Posters, website, magazine and video editing done by me.